Most families start their search for a childcare advertising online or through recommendations from friends and family. This means that your marketing efforts are crucial to ensure that when a family is looking for a childcare provider you are top of mind. Using multiple marketing channels and being consistent with your messaging helps to make your brand more memorable. Keeping in mind the Rule of 7 is also important – potential customers need to see your message at least seven times before they take action.
Amplifying Your Reach: Effective Digital Marketing for Childcare Services
Social media can be a great way to reach parents in your local community and showcase the activities that your daycare offers. It’s important to create dynamic content that expresses who your brand is and encourages positive conversation. You’ll want to create a strong online presence with profiles on major platforms like Facebook, Instagram, and Twitter. Be sure to regularly update your profile information so parents have accurate information.
Local print and radio ads can help to increase awareness about your daycare. However, many local radio stations have minimum buys of $1,000 per week and printing costs can be high. A better option may be to take advantage of USPS’ Every Door Direct Mail service. This service allows you to send mailers to your local community for just a few dollars each.
A powerful tool that many daycares overlook is retargeting on Facebook Ads. This feature allows you to target people who have visited your website or who have provided their email address. Be sure to track conversions on this campaign so that you can optimize your budget and ads.