As the cigarette market continues to decline, big tobacco companies are betting on smokeless alternatives like nicotine pouches. Designed to replace chewing and smoking, these pouches are small and marketed as mint-flavored and portable. They’re the fastest growing segment of the tobacco industry, with US sales of one brand, Zyn, increasing 126-fold between August and March 2022. Unlike traditional cigarettes, pouches don’t contain any tobacco leaf, but many of the same ingredients as conventional tobacco products, including flavorings, sweeteners and plant-based fibers.Find out:https://heysnus.com/fr/collections/nicotine-pouches

The nicotine in pouches is absorbed through the gums and other oral tissues, and enters the bloodstream. Like other nicotine-containing products, they can be addictive and cause harm when used to excess. In addition to the well-known risks associated with cigarette smoking, studies suggest that pouches may lead to mouth and gum irritation; gastrointestinal upset; and allergic reactions in some individuals.

Nicotine Pouches: A Discreet Solution for Nicotine Consumption

Nicotine pouches are a relatively new product, and long-term data is scarce. Research should be focused on whether their marketing and sale undermines efforts among current smokers to quit or reduce risky tobacco and nicotine use, particularly in comparison with other smokeless products. In particular, it will be important to understand whether nicotine pouches encourage the transition from an NP trial or dual-use to a full switch from more risky forms of tobacco and nicotine, or deter people from quitting altogether. This will help guide future policy and communication on NPs.